The problem
Sales data tells you what converted. Footfall data tells you the full picture — how many people came in, when they came, which promotions drove traffic, and where in the journey you lost them. Without it, every decision about staffing, layout, and marketing is a guess. For a deeper look at what store traffic actually reveals, read our customer footfall guide.
What FlowLinks tracks
Retail footfall analytics helps stores understand how many customers visit, when traffic peaks, and how visitor patterns change by day, campaign, or location. These customer traffic insights help retail teams improve staffing, store operations, marketing decisions, and conversion analysis. Footfall counting is one capability within FlowLinks' AI video analytics for retail, which also covers queue monitoring, dwell time, theft detection, and more. FlowLinks combines retail foot traffic analytics with retail people counting data to compare visitor patterns, peak periods, and sales performance across locations.
Accurate people in and out — broken down by hour, day, week, and compared against previous periods.
Tie footfall to your billing system to see what percentage of visitors actually made a purchase.
Understand exactly when your store is busiest — so you can staff right and never be under-resourced at peak.
Track footfall at each entrance separately — understand which entry points drive the most traffic.
Identify customers who enter and exit within seconds — a signal your window display or entrance isn't converting.
Compare footfall and conversion across every store — identify which locations are underperforming and why.
How it works
FlowLinks connects via RTSP to your existing entrance and exit cameras — no new hardware.
People entering and exiting are counted accurately — filtering out staff and repeat passes.
Footfall numbers, conversion rates, and trend data update in real time on your dashboard.
Daily, weekly, and monthly reports help you staff smarter, run promotions at the right time, and benchmark stores.
By the numbers
More retail use cases
Frequently Asked Questions
We'll show FlowLinks counting footfall live — on your existing entrance cameras, in your actual store.
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