Store insights

Understand Retail Dwell Time Across Your Store

See where customers spend the most time, which displays or aisles attract attention, and which areas are passed quickly. Customer dwell time insights help retailers improve product placement, store layout, and in-store experience.

The problem

You have a store full of products. Half your aisles are invisible to your customers.

Without dwell data, layout decisions are based on gut feel. You put a promotion in an aisle that nobody walks through, and your best-selling product sits in a dead zone. FlowLinks maps exactly where customers go, how long they stay, and which areas they skip — so every product placement and promotion decision is data-driven.

What FlowLinks measures

See your store through your customers' feet.

Dwell time by zone

How long customers spend in each aisle or product area — the longer the dwell, the higher the purchase intent.

Dead zone identification

Areas where customers rarely go or pass through quickly — prime candidates for layout changes or promotions.

Customer journey mapping

Track the paths customers take through your store — understand natural flow and where journeys end before the till.

Hotspot detection

The aisles and zones that pull customers in and keep them — use this to place high-margin products strategically.

Promotion effectiveness

Compare dwell time and footfall in a zone before and after a promotion or display change — measure actual impact.

Time-of-day patterns

See how zone popularity changes by hour — morning shoppers vs. evening browsers behave very differently.

Metrics & heat maps

Dwell Time Metrics and Heat Maps

Heat maps provide a visual representation of customer movement and dwell patterns, while dwell time metrics show how long visitors spend in specific zones. Together, these insights help teams compare store areas and identify opportunities to improve customer engagement.

How it works

Your floor cameras become a store intelligence layer.

01

Connect to floor & aisle cameras

FlowLinks connects to your existing overhead and aisle cameras via RTSP — no new hardware.

02

AI tracks customer movement

Every person's path through the store is tracked anonymously — dwell time calculated per zone.

03

Heatmaps generated automatically

Visual heatmaps show hot zones (long dwell, high traffic) and dead zones (avoided or rushed through).

04

Insights for layout decisions

Use zone data to place high-margin products in hotspots and run promotions in dead zones to activate them.

LIVECAM-FLOORStore zone heatmapAisle 3 hotspot · Aisle 7 dead zone detected

By the numbers

Live
zone dwell data updated continuously on your dashboard
24/7
every aisle and zone tracked, every hour of trading
Zone
level granularity — see exactly which aisles underperform
from $35
per camera / month, all-in

More retail use cases

Other ways FlowLinks helps your store.

Theft & Loss Prevention

Detect concealment, shoplifting, and known offenders before they reach the door.

Suspicious Behavior Detection

Detect loitering, aggressive behaviour, and suspicious movement patterns in real time.

Queue Monitoring

Track queue length and wait time and alert staff before customers abandon the line.

Footfall Analytics

Count store entries, measure conversion, and compare traffic across locations.

Till & Cash-Drawer Anomalies

Catch voids, no-sale drawer opens, and till fraud with camera-linked POS alerts.

Frequently Asked Questions

Common questions.

Find your dead zones. Fix your layout.
Book a demo.

We'll show FlowLinks mapping your store zones live — on your existing cameras, with real dwell time data.

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